AI visibility is how often and how favorably AI assistants like ChatGPT and Google Gemini mention your brand when users ask for product recommendations. It matters because more buyers now use AI to research software before purchasing. If AI doesn’t recommend you, you’re invisible to a growing share of your market.

Focus on building strong, structured content that AI models can easily understand — detailed product pages, comparison content, expert articles, and consistent brand mentions across trusted sources. Visibella’s paid plans include specific recommendations tailored to your brand after a full AI visibility audit.

The AI Visibility Index rankings are updated weekly. We re-query ChatGPT and Google AI with the same category-specific prompts each week so you can track how brand positions change over time.

Yes. The index covers 100+ brands across 20 categories — if your brand is listed, you can see your score for free. For a deeper, personalized audit of your brand’s AI visibility with actionable recommendations, sign up for a Visibella account.

Traditional SEO optimizes for search engine result pages — rankings, clicks, and links. AI visibility is about whether AI models recommend your brand in conversational responses. The ranking factors are different: AI models weigh brand authority, product quality signals, and how consistently your brand appears across trusted sources.

Each AI model is trained on different data, updated at different times, and uses different reasoning. ChatGPT might favor brands with strong community presence, while Google AI may lean toward brands with authoritative web content. That’s why we score across multiple models to give a balanced view.

We cover 20 categories: Accounting & Financial Management, Business Intelligence & Analytics, Payroll & HR Platforms, CRM & Sales Platforms, Sales Intelligence & Prospecting Tools, Email Marketing & Marketing Automation, Customer Support & Helpdesk Software, Customer Data Platforms (CDPs), Cybersecurity & Cloud Security Tools, Identity & Access Management (IAM), Cloud Infrastructure & DevOps Platforms, Compliance, Risk & GRC Software, Legal AI & Legal Research Software, E-commerce Platforms & Enablement Tools, Payment Processing & Online Payments, Project Management / Work OS Platforms, Marketing Analytics & Attribution Tools, Data Warehousing & Analytics Platforms, Electronic Health Records (EHR) & Practice Management Platforms, and AI Diagnostic & Clinical Decision Support Tools.

Yes. Visibella offers paid plans that go beyond the public index. You get a full AI visibility audit of your brand across ChatGPT, Gemini, Perplexity, DeepSeek, and Grok — with sentiment analysis, competitor comparisons, and specific content recommendations to improve your AI presence.

With a Visibella account, yes. The dashboard tracks your AI visibility score, share of answer, and sentiment across all major AI models over time. You can see trends, compare against competitors, and measure the impact of your content changes.

Brands are included automatically based on independent analysis of AI recommendation visibility across our tracked categories. Inclusion is data-driven and not pay-to-play. If your brand isn’t visible, use Visibella’s full AI Visibility Audit to understand why — and get clear recommendations to improve your AI visibility.

Yes. We’re always looking to expand the index. If there’s a B2B SaaS category you’d like us to track, let us know through the contact page. We review requests regularly and prioritize new categories based on demand.