AI Recommendation Index

AI models don't have a list of every law firm in New Zealand. They recommend firms they've encountered in their training data and that they associate with the question being asked. If your firm isn't showing up, it usually means AI doesn't have enough information about you, or doesn't associate you with the right practice area and region. A free AI visibility audit identifies exactly what's missing.

AI recommendations are shaped by what the models have read about you online — your website, directory listings, press coverage, reviews, and how consistently that information describes what you do and where. There's no paid placement. Improving AI visibility means making sure the right information about your firm exists in the places AI models learn from. The audit shows you where the gaps are.

AI models recommend firms they recognise and can connect to the question being asked. If your competitor appears and you don't, it usually means AI has encountered more information about them — through their website, online directories, media mentions, or client reviews — and can confidently match them to the enquiry. This doesn't mean they're better; it means they're more visible to AI. The audit shows you what to fix.

No. ChatGPT and Google AI don't accept payment for recommendations. Unlike Google Ads, there's no bidding system. Recommendations come from what the AI models have learned during training. The only way to be recommended is to be visible in the information AI models read. That's what we help with.

SEO gets you found on Google search results. AI visibility gets you recommended by ChatGPT, Google AI, Perplexity, and other AI tools when people ask them for a lawyer. The two are related but not the same — a firm can rank well on Google and still not be recommended by AI, and vice versa. As more people use AI to find professional services, AI visibility matters more.

AI models update their recommendations as their training data and algorithms change. We recommend checking monthly — the same cadence we update this index. A firm that's recommended today might not be next month, and one that's missing today might appear next month. The free audit gives you a snapshot; ongoing monitoring catches changes before they cost you clients.

Monthly. We re-run the same questions across ChatGPT and Google AI and record which law firms they recommend. Results change as the AI models update. If your firm isn't listed this month, it may appear next month — or it may need an AI visibility intervention to get there.

We check whether ChatGPT and Google AI recommend your law firm across your practice areas and regions, identify why you're not showing up if you're missing, and give you a clear list of what to fix to improve your AI visibility. No obligation, no sales call unless you ask for one.